Learn all about Brand Strategy through the lens of Eu Jeen, our Founder & Lead Brand Consultant.
P/S. All lived experiences described are true and none of these entries are AI-generated.

Are employees equipped with the mindset and vocabulary to handle drama?

How the bus industry in Malaysia is failing

A JDT Case Study

Improve Clarity

The only way to ensure your brand is sustainable in the long run is by strengthening internal brand culture.

We’ve built entire companies around the illusion that business strategy, brand strategy, and marketing strategy are different disciplines.