Learn all about Brand Strategy through the lens of Eu Jeen, our Founder & Lead Brand Consultant.
P/S. All lived experiences described are true and none of these entries are AI-generated.

Brand as a Foundation of Business Strategy

If you could gain an advantage in your business that increases your ability to generate revenue and competitors are unable to contend directly, would gaining that advantage be your number one priority?

The Second Best Brand Consultant in Malaysia

While Andy Warhol was the best and the king of Pop Art, I am merely second best in brand consulting. And only in Malaysia.

Brand in the Value Creation Equation

Is Brand a subset of Marketing?

Brand Strategy — Made In China

What an etymology deep dive into the Chinese word for Brand Strategy reveals

Drake meme showing drama vs empowerment in the workplace

Does Your Brand Promote Drama In The Workplace

Are employees equipped with the mindset and vocabulary to handle drama?

When An Entire Brand Category Suffers

How the bus industry in Malaysia is failing

Leveraging IP to Build Brand

A JDT Case Study

8bit style imagery of a clarity potion which increases clarity by 200% for 10 seconds

Signal vs Noise in Brand Messaging

Improve Clarity

4 Levers For Brand Culture Change

The only way to ensure your brand is sustainable in the long run is by strengthening internal brand culture.

Business Strategy, Brand Strategy & Marketing Strategy

We’ve built entire companies around the illusion that business strategy, brand strategy, and marketing strategy are different disciplines.

Learn all about Brand Strategy through the lens of Eu Jeen, our Founder & Lead Brand Consultant. P/S. All lived experiences described are true and none of these entries are AI-generated.