Our Work.
INDUSTRY:
Energy & Industrial
CONTEXT:
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Client had regional monopoly of resources.
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The Energy Commission implemented changes to create an open, competitive market environment.
SCOPE:
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Define strategic marketing roadmap for the next 5 years, with a focus on defending existing advantage and building soft lock-in mechanisms.
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Define moonshot marketing opportunities to shake up the market landscape.
RESULTS:
(Completed 2026)
Confidential. 5 year implementation ongoing.
INDUSTRY:
FMCG – F&B
CONTEXT:
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Client had a winning plant based dairy product and had plans to launch in Malaysia, Singapore, & Thailand.
SCOPE:
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Develop messaging strategy targeting the HORECA segment & Superusers.
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Compile an on-brand image bank to be used in upcoming marketing collaterals and promotions.
RESULTS:
(Completed 2025)
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Primary research conducted uncovered some concerning blind spots and our consultation led the client back to the drawing board to tweak product formulation.
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Target launch Mid 2026. Product, product usage, & lifestyle shots for image bank, ready for use.
INDUSTRY:
B2B Services
CONTEXT:
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Client was a new founder, looking to position themselves in the market as a thought-leader.
SCOPE:
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Develop messaging strategy for the company’s LinkedIn page.
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Ghostwrite for founder on LinkedIn and build eminence in the space.
RESULTS:
(Ongoing)
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Company Page content and development ongoing. Current follower count (~40k)
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Founder LinkedIn kickstarted with a 110% follower count increase since November 2025. Average impressions at 15k impressions per post.
Our Network.
Our collective of experts who will partner you in building your brand.
From strategy to execution to continuous development. We’ll build with you, step by step.
Seah, Eu Jeen
Brand Strategy & Positioning
Founder & Lead Brand Consultant
Kiniterang Consulting
Julie Ng
AI-Powered Market Research
CEO & Co Founder
Vase.ai
Mia Lim
Joel Tay